Search Engines & Online Marketing
There is no point in having a great looking website if people can’t find it in search engines. We design with search engines in mind from the start and will carefully research and plan the structure and content of your website.
Of course, it doesn’t stop there. A new website won’t magically appear at the top of Google overnight but there are things we can do to help you get very good search engine rankings and keep them there when you’ve achieved your goals.
Using a combination of on-site and off-site optimisation techniques we can help you get the most out of your online marketing. We will advise on how intelligent use of social media like Facebook and Twitter can bring you even greater success online.
Search Engine Optimisation
The key to effective search engine optimisation is good quality content and a well made website.
A successful SEO campaign starts with a full audit of your website and its content. We then research and implement a plan to improve your search engine rankings with realistic targets and timescales.
We won’t promise to get you to #1 in Google overnight (and we advise that you be wary of anyone that does promise this) but what we will do is optimise your website using tried and tested methods, make sure it has relevant structured content and contains carefully researched keywords that search engines will love.
There’s a plethora of ways that you can market your business online, the only limit is your imagination!
Online marketing covers all aspects of promoting your business online, not just through search engine optimisation. It can include social networking, direct email marketing, publishing blog posts, writing press releases and even running competitions.
The important thing is to consider what type of online marketing will suit your business and will deliver results. We specialise at devising campaigns for our clients that fit in with the style of their business.
Professional photos of your products, business or staff can have an incredibly positive impact on your website.
From carefully sourced commercial stock photography to photo-shoots at your business, we strongly believe good quality photography can make all the difference in promoting your product or service. We also provide digital processing for our photos.
You can take a look at our photography portfolio to see examples of our recent client photography work.
Social media marketing can be far more than just adding a Facebook or Twitter button to your website.
The potential for marketing and promoting your business on social networks is phenomenal. We can setup and customise Facebook business pages, Twitter profiles and Google + accounts to match your business branding.
Once everything is setup we can integrate them in to your website and advise on how to run them successfully. We can even manage and maintain your social networks on your behalf to save you time!
Creating Web Content
Despite it being one of the most important parts of a website, writing great text content is often neglected.
We encourage our clients to make the text and web content a priority from the start and offer guidance on how to do this. After all, the content is what customers will be reading on your website so it is vital to get it right!
Our web content strategy involves analysing what content is most important, who is going to be reading it and what you want them to do when they get to your website.
The ability to send newsletters directly to your subscribers is a great way to stay in touch with your customers.
For a marketing email to be effective it needs to look great, grab attention and provide information that is targetted towards your audience. Our bespoke email template designs will fit in seamlessly with your business identity and brand.
Once your template is designed we can also manage your subscribers and send your newsletters for you using MailChimp. You will be able to track the results of your campaign and get detailed statistics on who viewed your newsletter and what links people clicked.